You’re Not Bugging Me, I’m Bugging You (or, Why Local SEO Matters for Pest Control Companies)
If you own a pest control company, then you know that local SEO is important. After all, what good is having a website if no one can find it? Local SEO helps to make sure your website is visible to people who are searching for pest control companies in your area. In this blog post, we’ll take a look at why local SEO matters and how it can benefit your business.
The Benefits of Local SEO for Pest Control Services
There are many benefits to optimizing your website for local SEO. Perhaps the most obvious benefit is that it can help to increase traffic to your website. But more than just increasing traffic, local SEO can also help to increase the quality of traffic. This means that people who are coming to your website are more likely to be interested in what you have to offer.
Another benefit of local SEO is that it can help you to build trust and credibility with potential customers. When people see that you are appearing in search results for their location, they will be more likely to trust you as a reliable source of information or services.
Finally, local SEO can also help you to stand out from the competition. If you are one of the only pest control companies in your area with a strong online presence, then you are more likely to get noticed by potential customers.
How to Optimize for Local SEO
Now that we’ve looked at some of the benefits of local SEO, let’s take a look at how you can optimize your website for local search.
Keywords for Pest Control SEO
When it comes to local SEO for pest control companies, keyword research is key (hah). You need to make sure that you are targeting the right keywords and using them in the right way on your website.
Some of the most important keywords for pest control companies include:
-local pest control
-rodent (or any relevant pest) control
-getting rid of (insert pest here)
You should use these keywords throughout your website, including in the title tag, meta description, header tags, and body copy. You can also use them in your paid search campaigns and other marketing materials. Don’t forget to attach your service area to these keywords on occasion as well. “Albuquerque cockroach control” is one that I can almost guarantee has good volume because they’re everywhere here. Ugh, it’s awful!
When choosing terms during your keyword research, it’s important to target those that are relevant to your business and that have high search volume. But it’s also important to consider the competition level for each keyword. If the competition is too high, it may be difficult to rank well for that keyword. Instead, you may want to target a related keyword with less competition.
By targeting the right keywords and using them in the right way, you can help your pest control company to rank higher in local search results and attract more qualified leads. The best part is, if you pick the right keywords, you’ll be attracting potential customers to your site who are already convinced to buy your service.
Google My Business for a Local Pest Control Company
One of the best ways to optimize for local SEO is to claim your Google My Business listing (Google Business Profile now I guess? Stop changing the names of things Google!)
This is a free listing that allows you to manage how your business appears in Google Maps and Google Search, which boosts your overall online visibility. By claiming and verifying your listing, you can control what information is displayed about your business. Make sure to include relevant keywords in your business description, and populate your profile with photos and relevant links.
YOUR COMPANY ISN’T RANKING ON GOOGLE!
If clients can’t find you when they’re searching for your specific service, you might as well not exist to them!
These aren’t low quality leads either, these are people dealing with specific issues that YOUR business specializes in solving.
They’re looking, begging, for someone to help them.
Don’t you want them to see your company first?
Let’s Fix It!
Citations and how they help the pest control industry
Citations and business listings are an important part of local SEO campaigns, and they can be very beneficial for a local pest control company. A citation is simply any mention of your business online. It could be a listing on a business directory, a review on a website, or a mention in an article.
The important thing to note is that the mention must include your business name, address, and phone number. This information is used by Google to create your business’ listing in Google Maps and Google Search. Other search engines pull this data as well!
You can help your pest control company to rank higher in local search results by making sure that your business is listed on as many high-quality citations as possible. You can also improve your ranking by ensuring that your citations are accurate and up-to-date.
One way to find citations for your business is to use a tool like Moz Local or Yext. These tools allow you to enter your business information and will show you all of the places where it’s been listed online. You can then claim or update the listings as needed.
If you’re not sure where to start, consider listing your business on the following websites:
- Google My Business (yes I already mentioned it, but it’s that important. Might bring it up again even!)
- Better Business Bureau
- Angie’s List
Another great way to optimize for local SEO is to create location-specific pages on your website. These pages should include relevant information about your location, such as service areas and contact information. You should also include relevant keywords on these pages so that they will appear in search results when people are searching for pest control companies in your area.
More Content, More Customers with Pest Problems!
When it comes to website content for pest control companies, keyword selection is critical. As we discussed earlier, you need to target keywords that have high search volume but also low competition.
Once you have the best keywords, you can start writing content around them. Answer any questions that local customers might have, explain how your services work, or describe how pests can sneak into your pantry and do nasty things in your food, that’ll get their attention.
Content is king in the search engine optimization world. If you write really well thought out and unique content for your site, you’ll do just fine. Search engines prioritize detailed, long form content that answers searchers’ questions fully.
That’s It, Now Let’s Kill Some Pests, Together!
SEO is important for all local businesses that want to be found online, but it’s especially important for pest control companies. By appearing in search results for potential customers in your area, you can increase traffic to your website and build trust and credibility with potential customers. You can optimize for local search engine optimization by claiming your Google My Business listing and creating location-specific pages on your website.
The Pest Control Industry’s Premier SEO Agency
When it comes to search engine optimization (SEO), there’s no doubt that Noved Solutions is The Pest Control Industry’s Premier SEO Agency, and the best in the business. With over ten years of experience in the industry, they know how to get your business ranking high in local search results.
Our team of experts use the latest techniques and SEO strategies to help your pest control company stand out from the competition. We know what it takes to achieve top rankings for pest control keywords, and we can help you do the same.
Our approach is simple: we focus on getting your website ranked as high as possible, and we also provide you with all of the tools and support you need to succeed. We never charge hidden fees or set-up costs, and we make affordable local SEO services for pest control available for a fraction of the cost of other SEO agencies.
If you’re looking for a reliable and experienced SEO agency that can help your pest control business thrive, then look no further than Noved Solutions!
So don’t let local SEO bug you—use it to grow your business!
May 24, 2022
May 15, 2022