Healthcare Provider Listings
There is a huge difference between national and local SEO. Local SEO for doctors is more about where your patients are and providing them access to local businesses when they need it. Good local directory listings are a must-have for doctors, surgeons, dental clinics, and…well, all businesses in general.
Without optimized local listings, search results will send your patients to pages that are hundreds of miles away.
Many search engine results even send patients to practices with no reviews at all. Most potential patients never even bother looking at these practices. If they do, they likely won’t trust the information.
This factor is double sided as well. The more local directories you are displayed on, the more prospective clients will see your practice; and the more local directories that display you, the more it helps your practice’s Google Map listing as well! Hitting multiple digital marketing channels at once!
Doctors do love efficiency, and so do we!
Google Business Profiles and Local Searches – Local SEO Strategies for Doctors
Your Google business profile is one of the most important aspects in local SEO strategies for doctors.
Many patients will see your medical practice here in local search results when they’re looking for medical services.
Search engines prefer to show you their own information first, which is why the Google business profile is so important.
Google wants people to use their service, so they show them your health practice right there on their site, complete with online reviews, directions, and business information.
Google Posts Help A Medical Practice Stand Out
Google loves engagement.
Your Google business profile is the perfect place to show search engines that you’re an active medical practice that engages with customers and prospective patients.
That’s where Google posts come in.
Using the post feature is a local SEO goldmine that helps rank your Google business profile higher in local search results by sending Google those signals that get you noticed.
Google posts also look good to potential patients.
A healthcare practice that engages with the community and takes time to answer questions and provide information is much more likely to stand out among other medical practices in the local listings.
These local searchers will feel more comfortable, which will lead to more patients.
Google Posts Should Include Photos or Videos
People love photos and videos.
Organic search results are full of them for numerous topics because many people prefer to consume content that is visual.
When posting on your Google business profile, remember to use photos and videos to grab that section of the population’s interest.
Many local websites neglect video, or meaningful images; use them correctly and you’ll stand out from the crowd!
Having a high quantity of patient reviews on your listings, especially on Google Maps, will both help legitimize your medical practice and boost your local medical SEO rankings naturally.
Try to give new patients a gentle nudge to review you on Google, create a QR code on your appointment reminder cards that they can scan and go straight to the review section.
This is just one of many ways to increase your Google listing engagement. People love reviewing services when they’re well taken care of, as long as you make it easy for them!
What goes along with this is engagement. You want that patient engagement on your healthcare practice’s Google listing, and you also want to respond with engagement of your own.
Thank people for their positive reviews, and try to correct any negative reviews if possible. You’ll never know who will change their negative reviews to positive reviews after a local business reaches out and at least tries to fix the issue.
Don’t forget to request removals of any bad reviews that break Google’s review terms.
Organic Social Media Marketing for Healthcare Clinics
Not necessarily a local SEO for doctors tactic, but posting on social media works in tandem with it, especially for local medical and healthcare businesses.
Social media marketing is one of the most effective ways to advertise your business or practice’s listing organically.
Doctors should embrace social media because it can increase their credibility, build their reputation, generate conversions, and improve the way their practice communicates with those important patients.
You should not be posting on social media as an excuse to promote your business or listing. Use social media to get to know your patients and create that trust. Then they’ll come to your practice when they need to.
Post consistently on Facebook, Instagram, LinkedIn, or wherever you might find your important health conscious patients. It’s a key factor in online marketing in general.
Do I Really Need Digital Marketing and Local SEO as a Healthcare Professional?
Whether you’re a surgeon, physician, dentist, urgent care/hospital, or anything else in the healthcare industry, then yes, you should employ an effective SEO strategy if you want to compete with other local medical practices.
If your target audience lives close to your medical clinic, then you should consider investing in local SEO for doctors and getting those listings optimized for organic search.
It is less expensive than traditional advertising and much more targeted.
Your medical practice’s website will have a better chance of being found online if your clinic or practice is listed in a search engine directory.
Help potential patients find you when they need your assistance.
They want the best, and you’re the best healthcare professional around, right?