Why SEO for Immigration Lawyers is So Important
It is important to consider SEO if a lawyer is pursuing immigration cases. Optimization helps increase visitors to your site, and in turn, conversions. Over time, it’s easy to see if an organic search campaign’s return on investment (ROI) is favorable. Immigration lawyer SEO is very competitive, and Google has an advantage in deciding which firms come out on top of their search engine results.
Is It Worth Paying an Immigration Law SEO Company to Help?
Through Google and other search engines, you can get more traffic to your website, leads and cases. It’s worth investing in an SEO campaign because it gives you a competitive advantage over other immigration attorneys in your area. You can also charge higher fees because of the increased number of clients who find you through organic search results.
Yes, but only if you hire an experienced immigration law SEO company such as Noved Solutions.
Why? Because we know how to use local search keywords that are relevant to those searching for an attorney experienced in handling visa, green card, and other common industry services near them. We help with link building by outreaching blogs and businesses in the legal niche, and in the area of your target audience.
Websites That Rank Immigration Law Firms
The website of your law firm is an essential part of your business. Without a website, you’re not going to have a very strong online presence, even if the rest of your marketing is top notch.
With that in mind, it’s important to make sure that your law firm website is a high performing website. One way to do this is to make sure that it is fast.
According to the Nielsen study that was done on mobile website performance, 40% of consumers abandon a website that takes longer than three seconds to load. A fast website also helps SEO and marketing in general.
If you want to get your law firm website optimized, you can use SEO tools to run audits fairly simply (or just hire us to do it for you!). These tools will help you to optimize your website’s SEO, making sure it is higher in the search engine results pages.
Focus on UX
Does your site structure make sense? Can visitors easily navigate your web pages to find what they need in a timely manner? If not, a UX audit might need to be performed to ensure everything important on the site is nice and easy for even the least technologically advanced visitors to find.
Include helpful images & graphics in content
The best way to improve a website’s engagement is to add helpful visuals and videos. Use tables and graphic materials to describe immigration process scenarios, it helps explain written content in an easier way sometimes, and helps the more visual learners process the information.
Google loves visual content, and so do other people. This helps you keep people on your site longer, but also helps you attract powerful backlinks from other sites!
Optimize Site Structure for Maximum SEO Results
Because of the vast amounts of content available on immigration law firm websites, you must be careful with the way you organize the content. Poor structure can bleed your website authority if a number of pages contain incorrect or missing links, reducing the relevance of your site. It is also used by Google crawlers to properly redirect your valuable linking authority towards the correct webpage to help you rank more difficult keywords.
Ensure your pages are linking together where appropriate. If you’re writing a post on “Applying for a Green Card”, you should go through and link any relevant mentions of applying for green cards on your site to this new page once it’s published.