Healthcare SEO for Medical Professionals
SEO is one of the most important aspects of any healthcare website. If you are not doing everything possible to optimize your website for search engines, you are missing out on a lot of potential traffic. In this blog post, we will discuss 9 effective SEO tips that will help you drive more traffic to your website. We will also provide some helpful resources that will teach you how to properly optimize your site for search engines. So, if you are looking to improve your website’s SEO, then this blog post is for you!
What is SEO for Healthcare Businesses?
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher a website ranks, the more traffic it will receive from potential patients. SEO for healthcare businesses is important because it can help you reach more people who are looking for healthcare services.
There are many different factors that go into SEO for healthcare websites. In order to rank well, you must optimize your website for both users and search engines. You must also create valuable content that will attract potential patients to your site.
Start by Checking your Search Engine Optimization Score
First off, you should benchmark your website with a free SEO audit using the tool below. This audit will help you identify the areas of your website that need improvement. It will also provide you with helpful tips on how to optimize your site for search engines.
It’s a great place to start, you might even find some smaller issues that are holding back your healthcare organization’s organic traffic more than you realize.
There are plenty of free SEO audit tools out there. If you find that our tool isn’t enough, send us an email and we can run an advanced audit for you, no charge. It will go more in depth, and give you plenty of data to work with if you’re serious about fixing up your medical practice’s SEO.
YOUR HEALTHCARE ORGANIZATION ISN’T RANKING ON GOOGLE!
If patients can’t find you when they’re searching for your specific service, you might as well not exist to them!
These aren’t low quality leads either, these are people dealing with specific issues that YOUR healthcare practice specializes in treating.
They’re looking, begging, for someone to help them.
Don’t you want them to see your practice first?
Let’s Fix It!
Check your Website’s Technical Health
One of the most important aspects of SEO is making sure the website for your healthcare organization is technically healthy. This means checking for things like broken links, page errors, and slow loading times. If you are not checking your website’s technical health regularly, you may be losing traffic and rankings.
To check your website’s technical health, use tools like Google Search Console and Web Site Auditor. These tools will help you identify any errors or problems that need to be fixed. You can also use these tools to track your site’s performance over time.
The free SEO audit tool we mentioned earlier also focuses a lot on the technical aspects of healthcare SEO strategy.
Create Useful Content Based on Healthcare Keywords from Search Engines
One of the best ways to improve your medical SEO is by creating useful content based on healthcare keywords from local search engines. When you target specific keywords, you can improve your website’s ranking for those keywords. In addition, you will also attract potential patients who are looking for healthcare services.
There are many different ways to find healthcare keywords from search engines. One of the best ways is to use Google AdWords Keyword Planner. This tool will help you find keywords that are related to your healthcare business. It will also show you how much traffic each keyword receives.
Another great way to find healthcare keywords is by using Google Trends. This tool will show you which keywords are trending in the healthcare industry. This can help you create content that is relevant and popular with potential patients.
Once you have found some good healthcare keywords, it’s time to start creating content around them! Make sure your content is well written and provides valuable information to potential patients and the medical industry as a whole.
In addition, make sure to use the right keyword density and placement in order to rank well for those keywords.
Optimize Your Pages for Search Engine Rankings
In order to rank well for healthcare keywords, you must optimize your pages for rankings. This means adding the correct keyword density, meta data, and titles to your pages. You must also make sure your pages are easy to navigate and load quickly.
Use Social Media Platforms to Share your Content
While not search engine optimization specifically, social media can help in some interesting ways. Social media platforms are a great way to share your content with potential patients.
Not only will this help promote your content, but it will also help improve your website’s SEO if you manage to score some good backlinks from the promotion.
When potential patients see your content on social media, they may be more likely to visit your website.
In order to maximize your SEO efforts on social media, make sure you are using the correct tags and descriptions on each platform.
You should also use social media scheduling tools like Hootsuite or Buffer to schedule your posts ahead of time. This will help ensure that your content is seen by as many people as possible.
Build Listings on Medical Directories for Local SEO
One of the best ways to improve your healthcare organization’s local SEO is by building listings on medical directories. Not only will this help improve your website’s ranking for healthcare keywords in organic search results, but it will also help you show up on other sites related to the healthcare industry.
The best way to build listings on medical directories is to use a tool like Yext. This tool will help you create and manage listings on dozens of different medical directories. In addition, it will also help you track your website’s performance over time.
You can also use other tools like BrightLocal and Manta to build listings on medical directories. These tools are great for businesses that want to target specific directories, like those for a healthcare practice.
Make sure you include accurate business information on all of your medical directory listings. This includes your business name, address, phone number, and website URL. In addition, make sure to use the correct category for your business.
Your healthcare SEO strategy should always include putting your medical practice in as many relevant directories as possible. You never know where prospective patients will be looking for health services.
Build Backlinks from Other Healthcare Websites in the Medical Industry
Backlinks are what Google and other search engines use as a “vote of confidence” for your site, by another website in the healthcare industry. Links are one of the biggest ranking factors when it comes to what is shown on search engine results pages.
When big name healthcare providers or organizations link to your website, they’re showing Google that you’re an authority that can be trusted. A medical practice with lots of high authority backlinks will tend to rank much higher in organic search results.
Pair that with good on-page SEO, and you’ll outperform most of the competition easily.
Why Choose Noved Solutions for Your Healthcare SEO?
It’s hard to break down everything that goes into medical SEO strategy in a single post. And while we try to give healthcare organizations a nice starting point, healthcare SEO is a full time job that’s sometimes best handled by a digital marketing agency.
We have healthcare SEO strategies planned out specifically for medical practices and healthcare providers; and we’re experienced in getting them into the search engine results.
If you have a medical practice or organization in need of healthcare SEO, here are some of the niches we’ve worked with:
This is certainly not an exhaustive list of our healthcare SEO services, so if you have a particular focus, feel free to contact us and we can discuss with you how we can help bring in more search engine traffic!
May 24, 2022
May 15, 2022