The amount spent by law firms on marketing varies according to the size of the firm and other factors like industry specialization or location; however it is typically between 5-10% of gross revenue each year depending on how much growth they want for the business in a given year.
Average budgets for larger companies may range from $50K-$100K per month while smaller workplaces might budget around $5K -$20K per month depending on goals set for growth targets within a given year.
It’s also important for any lawyer advertising budget not only include money allocated towards online presence but also include elements like print ads , radio commercials , events , sponsorships , etc.