Yes they can! As long as they adhere to any applicable rules governing professional conduct related to advertising (e.g., those established by their jurisdiction’s bar association), lawyers may utilize social media platforms such as Twitter and Facebook for promotion purposes.

This form of marketing affords attorneys generous benefits such as being able to quickly spread news about offers or events related directly or indirectly with their services; building relationships with current and prospective clients; offering free advice; developing thought leadership content; connecting with key influencers within relevant industries; all while gaining greater visibility among competitors -all important factors that lead towards success in one’s profession!