Video Marketing for Injury Law Attorneys
As a lawyer, you can benefit greatly from creating and sharing videos that explain core concepts in personal injury law. And the more people engage with your videos, the more they’ll be shown to others by Google and every other search engine.
There are a lot of different types of videos to make, but for injury marketing, keep them entertaining and informational. Videos are an excellent way to educate potential clients and attract new ones. They can also help you build trust and authority with your existing clientele.
A well-produced video can help build a great reputation while advertising your law firm. A poorly produced one will hurt it instead.
Know your Audience!
Before you start filming anything, make sure you know who you’re trying to reach with your video content. This will determine what kind of content gets shared most often on social media, which will then determine how many views your video will get in the first place! The more specific the better!
Determine who your target audience is, what type of content they like and how long they tend to watch a video before moving on to something else (if at all).
Personal injury attorneys have a lot of information to share with their audience, and they can use videos to do it more effectively. Make sure your video is short and to the point. Everyone has a lot going on, so keep it simple and don’t try to cram too much content into one video.
If you have more than one topic you want to cover, make sure they’re related!
Personal Injury Marketing Video Ideas if You’re Stuck!
Explain the basics of what a personal injury lawyer does, or the laws in general: Describe the different kinds of cases you handle, what it takes to win each one and how much compensation you can expect if you’re successful.
Share testimonials from happy clients: Let people know how much they can benefit from working with you and why they should hire your firm instead of another one. Reviews are huge with personal injury marketing, and Google loves them (and so will your SEO)!
Interview experts on relevant topics like insurance claims or medical procedures: If there’s anything that’s likely to come up during trials — such as a defendant’s driving record or past convictions — having this information on hand ahead of time can help strengthen your case.
Create a series of how-to videos demonstrating legal processes such as filing a complaint or applying for compensation after an injury. These videos will be useful for both current and future clients who want to learn more about personal injury law without having to ask questions directly from attorneys.