Digital Marketing for Personal Injury Firms
It’s no secret that personal injury attorneys are struggling to stay ahead in a rapidly changing legal landscape. One of the best ways to level the playing field is by using digital marketing strategies to increase online visibility, and bring in more qualified personal injury leads.
Lawyers know all about traditional advertising, from local billboards to television advertisements. While advertising to prospective clients in those ways is great, digital marketing has become a major factor in many lawyers’ success.
A digital marketing campaign can help you reach out to more people, educate them on your services and convert them into paying customers. It’s also a great way to build your brand as an expert in your industry.
Personal injury lawyers have always been one of the most sought-after legal professionals. Though their services are often needed after a serious accident, people are willing to pay a lot to get the best representation possible.
What is Personal Injury Lawyer Marketing?
Digital marketing, which is the type of marketing we focus on here, is the use of digital technologies and social media platforms to promote products or brands, grow business and engage with customers. The goal of digital marketing is to build awareness for your brand, drive local traffic to your website or landing page and convert leads into clients or other actionable outcomes.
Why Should Personal Injury Attorneys Use Digital Marketing?
In today’s world, consumers are constantly connected. They have access to all kinds of information on their mobile devices at any time, whether they’re at home or on-the-go.
To break through this noise, it’s vital that you have an online presence where people can find you when they need legal help. That’s why digital marketing is so important: It helps injury lawyers get found by their target audience at the right time when they’re looking for legal services.
Unless you’ve already had enough and just want an experienced agency to help…Here are some of the top ways you can use a digital marketing campaign to boost your law firm visibility:
Web Design for Personal Injury Law Firms
You are a personal injury attorney, and you need a website. You have heard that it is important to have a website, but you don’t know where to start.
You have been working in the same office for years, and you’ve only ever met with prospective clients in person. You can’t imagine taking your business online, so why would you need an injury law firm website?
Some people prefer the human touch from an attorney that they can meet in person, but others are more comfortable doing their research on their own time and then contacting an attorney for help.
Every personal injury practice need a professional looking, well maintained website if they want to be found and taken seriously online. Even if you do all of your business in person like most attorneys do, you still want potential clients to be able to find you online.
Is It Really As Easy As I’ve Heard?
If you’re reading this article then it’s likely that someone has told you that having a website is important for your injury law firm. They may even have told you that it’s easy enough for anyone to set up their own site with Wix or Squarespace. While these sites may indeed be easy enough for anyone to set up (and maintain), they aren’t particularly professional looking or user friendly.
Think of your website as a large advertising campaign like a billboard; would you really want to go cheap and design it yourself when so many potential personal injury clients will see it? – so why not take advantage of our free consultation service? We’ll give you a head start on your website AND injury lawyer marketing.
SEO for Personal Injury Law Firms
In the last few years, personal injury law firms have had to compete with larger competitors on Google and other search engines. The larger law firms are able to pay for more advertising and higher rankings, which makes it harder for smaller firms to get their client’s cases out in front of potential clients in the search results.
The Right Keywords for your Search Engine Optimization
One way to outcompete firms with more spending power is by finding SEO keywords that they don’t target, it’s easier to show up in search results when the competition for the keyword is low. It may seem like a good idea to target broad keywords like “personal injury lawyer” or “injury lawyer”, but the truth is that starting small and working your way up gives you quicker and more sustainable SEO results. After you have those personal injury lawyer keywords, build content focusing on them.
Answer questions that people have in a blog post, then you’ll be there on Google when they search the question. Explain the more subtle parts of injury cases, find out what people are confused by and search for often.
Local SEO for a Personal Injury Lawyer
Focusing on local law firm SEO and really targeting the area your firm is located in is one way to outcompete larger firms in the search results. Local SEO for attorneys is a must for any type of law firm that operates in a specific area.
People want a lawyer who has experience with their type of case, or who works in their area. Finding those niche terms is not easy, but it will help your law firm’s website rank higher in Google and other search engines. Become an authority on a specific area within the personal injury specialization and your local SEO will take your firm to the next level.
Feed the Search Engine Content!
If you’re a car accident lawyer, then you should write articles about car accidents and post them on your personal injury firm website. You should also link to those articles from other websites where they might be relevant (like Wikipedia).
If someone searches for car accident lawyers on a Google search, then they’ll see your article first because it’s been posted all over the internet by other websites linking back to your site and giving you that signal to Google that you know what you’re talking about. This will be even more common when your local keywords are put into good use.
This goes back to the old adage “content is king.” That’s especially true in personal injury search engine optimization. If you want to rank on Google, you need high quality content marketing with unique information that people are searching for. You also want to make sure that your content isn’t plagiarized or copied from somewhere else online or your law firm will be penalized by Google for duplicate content. A well thought out legal content marketing strategy is usually what separates the high ranking firms from the low.
We offer the best and most affordable SEO for lawyers services and packages!
YOUR LAW FIRM ISN’T RANKING ON GOOGLE!
If clients can’t find you when they’re searching for your specific service, you might as well not exist to them!
These aren’t low quality leads either, these are people dealing with specific issues that YOUR law firm specializes in solving.
They’re looking, begging, for someone to help them.
Don’t you want them to see your firm first?
Let’s Fix It!
Paid Ads for Injury Law
In the world of personal injury lawyer marketing, PPC and paid search campaigns are some of the best ways to generate more leads.
Injury lawyers have some of the most valuable paid keywords online, which means you’ll be spending much more per click than almost any other industry out there. The competition in PPC is fierce with lawyers in general. If you don’t strategize, or have a professional help, you can lose a lot of money chasing bad leads.
Tips for Using Paid and Search Ads to Attract New Clients
Create campaigns for each city you serve. Google Ads is a great place to start. If you’re an attorney who practices in multiple states or cities, it’s smart to create separate campaigns for each one. This will allow you to tailor your ads to each location’s unique needs and characteristics. For example, if you have a special expertise in car accident cases in Albuquerque but not in Los Angeles, then target those keywords separately so they don’t compete with one another.
For Google Ads, you will want to do keyword research for two reasons: first, so that you can find targeted keywords that are relevant to your practice and second, so that you can find out which keywords are expensive and which ones are cheap (and thus worth bidding on). Keyword research is important because it allows you to bid on the exact terms that people search for when they’re looking for your services.
Use negative keywords effectively. Negative keywords are words that prevent your ad from showing up when someone searches for them on Google Ads. For example, if I own an animal hospital and want to target pet owners who need help with their pets’ health problems but NOT veterinarians looking for work…
Paid ads are a great way to get leads, but many attorneys have no idea how to implement them. Going in blind can cost you a lot of money on Google Ads.
Social Media for Personal Injury Attorneys
Social media might not be the first marketing channel you think of when you think of a personal injury lawyer, but when you use it correctly, it can help build trust and boost leads.
Making sure you know where your target audience is on social media is a big first step. If most of your clientele is 50+ years old, then you probably aren’t going to focus too much on TikTok or Snapchat.
Times Have Changed
Social media marketing is how many people find out about businesses before they even set foot inside the door. It’s also where people turn to for advice and recommendations from their peers.
Social media marketing is also a great way to build trust with your audience and connect with them in a more personal way than other channels allow. But it can be challenging to engage with your followers on social media without coming across as too pushy or salesy.
f you’re not active on social media, then you are missing out on opportunities to reach new customers and grow your practice.
Here are some social media marketing tips for your law practice:
Use Facebook Groups
Engage consistently on LinkedIn
Post regularly and consistently on your blog, and share those posts on social media networks. This will help your SEO too!
Take advantage of free tools like Canva and Buffer for visual content creation
Use hashtags that are relevant to your practice
Create Instagram and Facebook Stories and Reels
Social media is a great way to advertise your knowledge about the law. You should use social media channels like Twitter, Facebook and LinkedIn to promote articles written by other lawyers or experts in the field that you think will be helpful for potential personal injury clients looking for legal advice.
Make sure you include links back to your website so that people can learn more about what kind of services you offer or where they can find more research. And for social networks like Facebook, make sure your business profile is filled out completely and accurately.
Social media is a powerful internet marketing channel for personal injury attorneys. It’s also one of the top places where people turn when they’re looking for legal help.
According to the American Bar Association, about 56% of Americans use social media to find lawyers. That’s more than search engines, TV or even friends and family.
Email Marketing for Injury Law Firms
Email marketing is one of the most effective tools that personal injury law firms can use to reach out to potential clients. With a database of contacts, you can keep in touch with your audience and let them know about any changes or updates in the law that might affect them.
Email marketing works best when you’re building up a list of contacts that already know and trust you. If someone signs up for your newsletter, it gives you an opportunity to build a relationship with them.
You can send out monthly emails about personal injury topics and share information about relevant laws and cases in their area. If they need help with a personal injury case, they’re likely to contact you first because they’ve built up trust with your company over time.
You can also use email marketing to drive more traffic to your website, which is key for any business. Use your social media following as well as other marketing efforts to build your list of interested parties, then send them regular updates about your practice or industry.
It’s important that injury lawyers keep their emails relevant and engaging while still remaining professional. Don’t overdo it with emojis or gifs — just stick with plain text emails that are easy to read without all the bells and whistles.
In order to create an effective email campaign, keep these tips in mind:
1) Make it relevant: Don’t send emails that aren’t relevant or that don’t contain any useful information. If the reader doesn’t see the value of your email, they won’t open it or respond positively to it. Instead, make sure that your emails are applicable to their interests and needs.
2) Keep it simple: Don’t make it difficult for readers to understand what they get out of your emails by making them complicated or long-winded. Short paragraphs and bullet points are easier for readers to follow along with and understand what’s being said than large blocks of text with no breaks in between ideas or sections.”
Video Marketing for Injury Law Attorneys
As a lawyer, you can benefit greatly from creating and sharing videos that explain core concepts in personal injury law. And the more people engage with your videos, the more they’ll be shown to others by Google and every other search engine.
There are a lot of different types of videos to make, but for injury marketing, keep them entertaining and informational. Videos are an excellent way to educate potential clients and attract new ones. They can also help you build trust and authority with your existing clientele.
A well-produced video can help build a great reputation while advertising your law firm. A poorly produced one will hurt it instead.
Know your Audience!
Before you start filming anything, make sure you know who you’re trying to reach with your video content. This will determine what kind of content gets shared most often on social media, which will then determine how many views your video will get in the first place! The more specific the better!
Determine who your target audience is, what type of content they like and how long they tend to watch a video before moving on to something else (if at all).
Personal injury attorneys have a lot of information to share with their audience, and they can use videos to do it more effectively. Make sure your video is short and to the point. Everyone has a lot going on, so keep it simple and don’t try to cram too much content into one video.
If you have more than one topic you want to cover, make sure they’re related!
Personal Injury Marketing Video Ideas if You’re Stuck!
Explain the basics of what a personal injury lawyer does, or the laws in general: Describe the different kinds of cases you handle, what it takes to win each one and how much compensation you can expect if you’re successful.
Share testimonials from happy clients: Let people know how much they can benefit from working with you and why they should hire your firm instead of another one. Reviews are huge with personal injury marketing, and Google loves them (and so will your SEO)!
Interview experts on relevant topics like insurance claims or medical procedures: If there’s anything that’s likely to come up during trials — such as a defendant’s driving record or past convictions — having this information on hand ahead of time can help strengthen your case.
Create a series of how-to videos demonstrating legal processes such as filing a complaint or applying for compensation after an injury. These videos will be useful for both current and future clients who want to learn more about personal injury law without having to ask questions directly from attorneys.
Why You Should Choose Noved Solutions for your Personal Injury Attorney Digital Marketing
We have experience in helping personal injury law firms in major cities such as Austin, Dallas, Houston, and Albuquerque compete with much larger firms online.
Some might think it’s hopeless to go against firms who spend $100k+ a month on their digital marketing, but it’s always possible!
The key is to know how to position yourself against the competition, what keywords to target, and how you can fill any gaps left behind by the big firms.
That’s where we excel! We don’t work with large firms that already have great online visibility, where’s the fun in that? It’s much more satisfying to help the underdog capture some of the market share, and to help people with a more personal lawyer experience.
If you want to discuss how we can help you, or have any questions, let us know!