Promoting your law firm and getting your name out there is a crucial career step as a lawyer. Law firm SEO services can ensure your firm reaches the right audience, connects with potential clients, and help you become well-known in your area as a reputable legal service.
When it comes to marketing, the majority of lawyers have one thing in common: they are very busy. As a result, they are often unable to devote the time needed to get their attorney SEO done correctly and consistently. We’re going to discuss how we can ensure that your law practice is getting the best results possible from law firm local SEO. Noved Solutions is here to help you get ahead of trends in search engine optimization. We offer SEO services for lawyers in Albuquerque, so you rank as high as possible on Google searches in your area.
Attorney SEO and Why You Need It
The legal industry is changing quickly, so if you want to stay competitive, you need to find ways to improve your online presence. It’s not enough to simply have a website or blog; you need to actively promote your law firm and get your name out there.
Law firm SEO services can ensure your firm reaches the right audience, connects with potential clients, and help you become well-known in your area as a reputable legal service. As a result, your law firm will receive more referrals and grow more rapidly.
If you are looking for legal SEO services, you’ve come to the right place.
What Is SEO, and Why Is It Important?
SEO refers to Search Engine Optimization. Improving your search engine optimization means that your website is easily found and accessed through searches online related to your service, product, or topic. It also builds trust and makes your brand look reputable by ranking it high in a Google or Bing search.
As a result, you’ll be able to attract more clients and earn more money.
SEO services for law firms are different from those for other types of businesses because lawyers don’t typically have a physical location that customers can visit. They work remotely, so their offices aren’t visible to the public.
Potential Legal Keywords
The first step to getting your law firm found online is choosing the right keywords for your practice. There are many different types of keywords that will work best for your law firm, so it’s important to choose the ones that will best represent your practice and your clients.
Keyword research is a vital part of lawyer SEO.
Keywords are common phrases that users may type into Google or Bing to search for goods or services, in this case, legal assistance. SEO specialists use keywords to help increase visibility and improve a site’s SEO.
Think Like a Client
Potential clients may open their browser and search for “best legal service in New Mexico” or “top law firm near me.” If your website is fully optimized, your site will appear close to the top of its search. This draws more customers by having your site as one of the first to get clicks and views.
The terms potential clients may search are keywords. So in the example above, these would be the keywords:
- Lawyers in Albuquerque
- Best legal service in New Mexico
- Top law firm near me.
Why Attorney Keywords Matter for SEO
The use of keywords on your website is a great way to increase the likelihood of having your law practice found on search engines. If you use the right keywords that your potential clients use to find the law services they need, then you’ll be the one they find in their time of need!
Keywords are only the beginning, though. When developing a strategic SEO plan, you must also think about writing SEO-optimized copy, SEO-friendly web design, crawling and indexing resources, load speed, organic vs. paid searches, link building, gathering data, header tags, and different types of SEO, including:
Let Us Do That For You
As you can see, developing and building your website’s SEO can be a complicated process with many factors to consider and research. That’s why we are here to do the heavy lifting for you so you can focus on your career and clients while building your online presence. We’re an SEO company for law firms and we know how to get you those perfect clients.
Albuquerque Lawyer SEO
Our comprehensive three-step process drives success for law firms, attorneys, and legal companies.
We start by completing a detailed research report on your law practice, the competition in the area, and how the law industry performs on search engines. We will begin building our strategy to raise you in the rankings.
Next, we will put our plan in motion. With full transparency and reports to you throughout, we will carefully monitor our SEO plan to track its success.
Once we have the results, we will carefully track them using marketing analytics and report back to you. We will use this information to measure success and strategically keep it in mind as we move forward.
Let’s get back to basics and ensure your legal site covers all aspects of technical SEO to boost your rankings and appear in more searches. Our expert team will do a careful evaluation of your site for important features that cause search engines to rank you higher.
Our first major optimizations are usually:
- Load speed
- User-friendly design
- Mobile optimization
- Secure connection
After our initial evaluation, we improve aspects of your site that could impact technical SEO, such as making your site mobile-friendly for tablets or phones.
Other fixes could include cleaning up your content and removing any replicated pages on your website that may confuse users.
You’ll have a smarter, more intuitive site that meets all the criteria for high-performing technical SEO. Both Google and your website visitors will love the improved speed, structure, and navigation of your site, so everybody wins!
A competitive analysis is exactly what it sounds like; we will look at competing law firms and see how you stack up regarding SEO, and digital marketing in general. We will identify your strengths and weaknesses compared to the competition and take measures to improve your standing as much as possible.
You don’t want to lose clicks, site visits, or potential clients to your competitors, and your website and SEO ranking are powerful tools to ensure you’re on top.
Local SEO for law firms is always a competitive space. Cities can be packed for of lawyers, all competing for those top 3 local pack spots on Google. My experience with Albuquerque lawyer SEO has taught me that even in smaller cities, the competition is insane.
In a competitive analysis, we look at a number of things, including:
- What is the competition?
- How are they ranked?
- What do they do well?
- What do they do poorly?
- What sites link to them?
- Can you see how they’re marketing themselves?
- How can we beat them?
This is an important part of our Albuquerque attorney SEO strategy. If you don’t know what your competitors are doing, then you are just guessing and wasting your time.
We will list your competition from large to small and see how their SEO rankings and traffic stand up to yours. We will use the information we gather to help improve your online presence, bulk up relevant keywords on your page, and ultimately draw potential clients from competitive sites to yours.
Keyword research is a crucial piece of any SEO strategy. Without the proper keywords populating your page, your online presence will not be as strong. Keyword research is figuring out which words or phrases your audience is searching for on Google or Bing.
Some of these legal keywords could include:
- Albuquerque Lawyer
- Law Office
- Legal Advice
- Law Firm Near Me
- Defense Attorney
They could also include phrases such as:
- Will a lawyer take my case?
- The average price of legal services near me
- How much money will I get from a lawsuit?
- Is it worth it to hire a personal attorney?
Your keywords will vary depending on what type of law you practice. The keywords listed above are examples of some options. We’re here to help you find and incorporate the real deal on your website. The SEO ranking will rise.
Content for Law Firm SEO
A website is only as good as its content, and a law firm’s website is no exception. If you’re looking to improve your website’s SEO, then you need to focus on quality content.
Making sure that your home page and important service pages are fully optimized with the correct keywords is a necessary first step. Are you a medical malpractice lawyer? Then you need a service page focusing on that, and the geographical area your law firm serves. Now what kind of particular medical malpractice cases are important to you? Maybe surgical errors and birth injuries? Then each of those need their own pages, also optimized for their appropriate keywords. Then the main medical malpractice service page will link to those secondary service pages so Google, and visitors, will have an easy and functional navigation flow.
The importance of blogs and articles can’t be overstated either, especially in regards to law firm websites. The first thing to do is to write a blog post that has a clear objective. The objective should be to answer a question that potential clients may ask about your services. The next step is to create a compelling title that will grab people’s attention and flesh out the content in a detailed, but easy to digest way.
The Topics Write Themselves for Lawyers
Having trouble thinking of topics? Just think of all the common questions you’ve answered for clients in the past. With a little bit of keyword research, each of those questions could likely be turned into a blog post.
Geographical relevance is one of the most important Google ranking factors for law firms, and local businesses in general. Building content related to both your services and geographical area at the same time is really the ultimate type of content for your local search rankings.
A focused geo is an important ranking factor for law firms because it helps Google understand your firm’s location. This also helps Google understand your firm’s niche, and it can help you get more local searches.
We optimize our Albuquerque lawyer SEO by concentrating on local content. Pieces that can link current events with the particular types of cases that our clients focus on.
Backlinks are a great way to drive traffic to, and improve the SEO of your law firm’s website. They are links on a partner website that links back to your site, showing that it is reputable and high quality. We are up for the challenge!
But Where are the Good Backlinks?
Finding appropriate backlinks from authoritative websites within a certain legal specialization can be tricky. We at Noved Solutions use a variety of techniques to acquire these links for our Albuquerque clients. But if you’re determined to build links yourself, look at competitors’ backlink profiles on a tool like SEMRush. Make sure you analyze competitors that outrank you for your most important keywords in your most relevant geographical areas. You’ll generally find thousands of opportunities to get some of the same links!
We are eager to work with reputable sites for a place on their page that links back to yours. Since this involves reaching out to different contacts, this can be time-consuming, so save yourself the hassle and let us handle it!
We’ll Customize Your Albuquerque Attorney SEO Services Plan for Your Website!
Search engine optimization services for attorneys can change drastically depending on the focus of your law firm. We know the importance of targeting the correct services to not only bring you more conversions, but bring you the case types you prefer.
We have experience working with these lawyer specializations:
- Personal injury lawyers
- Divorce attorneys
- Sexual abuse attorneys
- Immigration law firms
- Bankruptcy lawyers
- Family law firms
- Criminal defense lawyers
- Auto accident lawyers
- Medical malpractice lawyers
We Know Albuquerque Attorney SEO Marketing!
No matter what attorney SEO services you invest in, Noved Solutions is your best bet for high-quality legal SEO in Albuquerque. Our methods drive results. Connect with our team today for local SEO services for lawyers today! Our team is highly experienced in SEO and have worked with many other law firms and attorneys across the country. We can help you reach your goals!
An SEO consultant for law firms may even be assigned directly to your firm directly for larger SEO projects. One expert to run you thought the entire plan, and make sure everything continues smoothly, while tweaking the plan depending on the results.
We are a full service digital marketing agency that focuses on helping businesses grow. Our team of SEO experts is here to help you get found online. We will work closely with you to create a strategy that will help you achieve your goals. We will also provide ongoing reporting so that you can see how your SEO campaign is doing at any given time.
Our Services Include:
- SEO Strategy & Audit
- Competitive Analysis
- Keyword Research
- On-Page Optimization
- Link Building
- Website Design
- Pay Per Click Management
- Social Media Marketing
- Marketing Copywriting
Contact us today for a free consultation!