Let’s get back to basics and ensure your legal site covers all aspects of technical SEO to boost your rankings and appear in more searches. Our expert team will do a careful evaluation of your site for important features that cause search engines to rank you higher.
Our first major optimizations are usually:
- Load speed
- User-friendly design
- Mobile optimization
- Secure connection
After our initial evaluation, we improve aspects of your site that could impact technical SEO, such as making your site mobile-friendly for tablets or phones.
Other fixes could include cleaning up your content and removing any replicated pages on your website that may confuse users.
You’ll have a smarter, more intuitive site that meets all the criteria for high-performing technical SEO. Both Google and your website visitors will love the improved speed, structure, and navigation of your site, so everybody wins!
A competitive analysis is exactly what it sounds like; we will look at competing law firms and see how you stack up regarding SEO, and digital marketing in general. We will identify your strengths and weaknesses compared to the competition and take measures to improve your standing as much as possible.
You don’t want to lose clicks, site visits, or potential clients to your competitors, and your website and SEO ranking are powerful tools to ensure you’re on top.
Local SEO for law firms is always a competitive space. Cities can be packed for of lawyers, all competing for those top 3 local pack spots on Google. My experience with Albuquerque lawyer SEO has taught me that even in smaller cities, the competition is insane.
In a competitive analysis, we look at a number of things, including:
- What is the competition?
- How are they ranked?
- What do they do well?
- What do they do poorly?
- What sites link to them?
- Can you see how they’re marketing themselves?
- How can we beat them?
This is an important part of our Albuquerque attorney SEO strategy. If you don’t know what your competitors are doing, then you are just guessing and wasting your time.
We will list your competition from large to small and see how their SEO rankings and traffic stand up to yours. We will use the information we gather to help improve your online presence, bulk up relevant keywords on your page, and ultimately draw potential clients from competitive sites to yours.
Keyword research is a crucial piece of any SEO strategy. Without the proper keywords populating your page, your online presence will not be as strong. Keyword research is figuring out which words or phrases your audience is searching for on Google or Bing.
Some of these legal keywords could include:
- Albuquerque Lawyer
- Law Office
- Legal Advice
- Law Firm Near Me
- Defense Attorney
They could also include phrases such as:
- Will a lawyer take my case?
- The average price of legal services near me
- How much money will I get from a lawsuit?
- Is it worth it to hire a personal injury attorney?
Your keywords will vary depending on what type of law you practice. The keywords listed above are examples of some options. We’re here to help you find and incorporate the real deal on your website. The SEO ranking will rise.
Content for Law Firm SEO
A website is only as good as its content, and a law firm’s website is no exception. If you’re looking to improve your website’s SEO, then you need to focus on a quality law firm content marketing strategy.
Making sure that your home page and important service pages are fully optimized with the correct keywords is a necessary first step. Are you a medical malpractice lawyer? Then you need a service page focusing on that, and the geographical area your law firm serves. Now what kind of particular medical malpractice cases are important to you?
Maybe surgical errors and birth injuries? Then each of those need their own pages, also optimized for their appropriate keywords. Then the main medical malpractice service page will link to those secondary service pages so Google, and visitors, will have an easy and functional navigation flow.
If you’re interested in personal injury lawyer SEO services, then your service pages will be different categories of injuries; work injuries, auto injuries, slip and fall, etc.
The importance of blogs and articles can’t be overstated either, especially in regards to law firm websites. The first thing to do is to write a blog post that has a clear objective. The objective should be to answer a question that potential clients may ask about your services. The next step is to create a compelling title that will grab people’s attention and flesh out the content in a detailed, but easy to digest way.
The Topics Write Themselves for Lawyers
Having trouble thinking of topics? Just think of all the common questions you’ve answered for clients in the past. With a little bit of keyword research, each of those questions could likely be turned into a blog post.
Geographical relevance is one of the most important Google ranking factors for law firms, and local businesses in general. Building content related to both your services and geographical area at the same time is really the ultimate type of content for your local search rankings.
A focused geo is an important ranking factor for law firms because it helps Google understand your firm’s location. This also helps Google understand your firm’s niche, and it can help you get more local searches.
We optimize our Albuquerque lawyer SEO by concentrating on local content. Pieces that can link current events with the particular types of cases that our clients focus on.
Backlinks are a great way to drive traffic to, and improve the SEO of your law firm’s website. They are links on a partner website that links back to your site, showing that it is reputable and high quality. We are up for the challenge!
But Where are the Good Backlinks?
Finding appropriate backlinks from authoritative websites within a certain legal specialization can be tricky. We at Noved Solutions use a variety of techniques to acquire these links for our Albuquerque clients. But if you’re determined to build links yourself, look at competitors’ backlink profiles on a tool like SEMRush. Make sure you analyze competitors that outrank you for your most important keywords in your most relevant geographical areas. You’ll generally find thousands of opportunities to get some of the same links!
We are eager to work with reputable sites for a place on their page that links back to yours. Since this involves reaching out to different contacts, this can be time-consuming, so save yourself the hassle and let us handle it!
We’ll Customize Your Albuquerque Attorney SEO Services Plan for Your Website!
Search engine optimization services for attorneys can change drastically depending on the focus of your law firm. We know the importance of targeting the correct services to not only bring you more conversions, but bring you the case types you prefer.
We have experience working with these lawyer specializations:
We Know Albuquerque Attorney SEO Marketing!
No matter what attorney SEO services you invest in, Noved Solutions is your best bet for high-quality legal, local Albuquerque SEO. Our methods drive results. Connect with our team today for local SEO services for lawyers today! Our team is highly experienced in SEO and have worked with many other law firms and attorneys across the country. We can help you reach your goals!
An SEO consultant for law firms may even be assigned directly to your firm directly for larger SEO projects. One expert to run you thought the entire plan, and make sure everything continues smoothly, while tweaking the plan depending on the results.
We are a full service digital marketing agency that focuses on helping businesses grow. Our team of SEO experts is here to help you get found online. We will work closely with you to create a strategy that will help you achieve your goals. We will also provide ongoing reporting so that you can see how your SEO campaign is doing at any given time.
Our Services Include:
- SEO Strategy & Audit
- Competitive Analysis
- Keyword Research
- On-Page Optimization
- Link Building
- Website Design
- Pay Per Click Management
- Social Media Marketing
- Marketing Copywriting