Using Google Keyword Planner for Keyword Research
One of the best tools for keyword research is the Google Keyword Planner. This tool allows you to see how many people are searching for a particular keyword each month, as well as other related phrases that you may want to target.
This tool is free to use and can be accessed through your Google Ads account.
How to Use the Google Keyword Planner
To use the Google Keyword Planner, you’ll first need to create a new campaign. Once you’ve created your campaign, you’ll be able to select “Keyword Planner” from the menu on the left-hand side.
Next, you’ll need to enter in a few pieces of information about your business. This includes your website’s URL, the country and language you’re targeting, and your bid strategy (whether you want to target users who are browsing the web or those who are already interested in what you offer).
The next step is to enter in your target phrases. You can either enter them into a text field or copy and paste them from a document. Be sure to include all variations of your keywords, including those that are misspelled.
So if you’re in law, and looking for some personal injury lawyer keywords, type in “personal injury lawyer”, maybe add your target area in there too, and see what comes up. You’ll sometimes find some nice, non-competitive terms that can really give you an early boost with your SEO.
The final step is to click “Get Ideas.” This will give you a list of related phrases that you may want to target in addition to the ones you originally entered.
Easy, right? We’re just getting started!
Search Engines’ Auto-Complete and People Also Asked
Auto-complete is another great tool for finding related terms. When you start typing in a keyword phrase into the Google search bar, the search engine will automatically show you a list of related phrases.
These search queries are based on what other people are searching for on search engines, so they can be a great way to find new key phrases to target. You can also see how many monthly searches each keyword has and even how much organic traffic you can expect if you rank.
The “People Also Asked” box is another great way to find related phrases. This box shows you a list of questions that people have asked about a particular topic. These questions can be great fodder for blog posts or social media posts.
Using SEMRush for Queries, Analysis, and More!
If you’re looking for even more keyword research options, then you should check out SEMRush. This tool allows you to see how your website is currently ranking for certain terms, as well as find new search phrases to target.
SEMRush is a paid tool, but it offers a free trial so you can test it out before deciding if it’s the right fit for your business.
How to Use SEMRush for Keyword Research
To use SEMRush for keyword research, you’ll first need to create a free account. Once you’ve created your account, you’ll be able to enter in your website’s URL.
SEMRush will then show you a list of all the keywords your website is currently ranking for, as well as how much organic traffic those phrases are generating.
You can also see how difficult it would be to rank for those organic search terms using the “Competitors” tab. Looking at competitor keyword rankings can be one of the best ways to get a jumpstart on your own keyword research.
The “Keyword Ideas” tab will give you a list of related phrases that you may want to target in addition to the ones you originally entered.
Mentioning SEMRush as if it’s just a keyword research tool does it a huge injustice. While it can be spendy, SEMRush is one of the best tools for SEO solutions in general. If you plan on doing any SEO services on your own, definitely give the tool a try with a free trial, you can get all sorts of competitive data and insight during that period.
They also have a big sale going on right now so I figured I’d mention it. Full disclosure, yes this is an affiliate link so we’d get a percentage of the sale, but we’d be recommending SEMRush either way.