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If you’re a dentist in Albuquerque, New Mexico and are looking to increase your visibility and build a highly-ranked dental website, we can help. We’ve been helping businesses boost search engines rankings and increase their web presence for years.
Our Albuquerque SEO experts will create an effective strategy for your practice that will put you at the top of search results.
Albuquerque, New Mexico Dental SEO
Albuquerque is home to some of the top research institutions in the country, including the University of New Mexico. The city also has a booming tech industry, with many companies such as Intel and Oracle having headquarters within its borders.
All of this attributes to the growing population. And a growing population means a larger need for dentists, all while the competition gets stronger and stronger.
That’s where our Albuquerque Dentist SEO services come in to help! While our main focus is Albuquerque and surrounding areas, this information applies to dentists everywhere, and we’re happy to help any business across the country. Ah, the beauty of online marketing!
Search Engine Optimization for Dentists
Search engine optimization, or SEO, is the process of improving the visibility of a website or a web page by improving organic rankings on search engines.
Organic ranking means that you’ve earned it by creating content that users want to link to and share with others. The more people who link back to your pages or posts, the higher they’ll rank on Google SERPs.
Addressing The Competition
You and the competition are all fighting for the same search engine results. Your job is to stand out from them and get your website ranking higher than theirs.
There are two questions you should ask yourself when trying to do this:
- What is my competitor doing?
- How can I stand out from them?
The first question helps you understand how the competition is advertising themselves, what their dentist digital marketing strategies are, etc. The second question gives you a chance to differentiate yourself in some way (whether it be through content or design), which will help set yourself apart from the rest of your local competition
Your Website Needs To Be Mobile Friendly
- Mobile-friendliness is a crucial component of your website’s performance.
You want to be sure that your site is easy to use, even on mobile devices. This means that it needs to be responsive, or designed with mobile devices in mind. This can be achieved through responsive design, which takes into account how users interact with the website on their various platforms and adjusts accordingly.
- A good user experience can also make or break a business’ success online.
If it’s difficult for people to access information about your services using their phones or tablets, they’ll likely give up and look elsewhere—and this could mean losing out on potential customers! In fact, research has shown that if the user interface of an app isn’t intuitive enough for people who aren’t tech-savvy (or even those who are), they’ll abandon it and try another one instead—so why not make things easier by making sure yours works seamlessly across all devices?
YOUR DENTAL PRACTICE ISN’T RANKING ON GOOGLE!
Improve your dental SEO without hiring an agency!
If patients can’t find you when they’re searching for dental services, you might as well not exist to them!
These aren’t low quality leads either, these are people dealing with specific issues that YOUR dental practice specializes in.
They’re looking, begging, for someone to help them.
Don’t you want them to see your website first?
Let’s Fix It!
Albuquerque Dental SEO Keywords
When it comes to Albuquerque Dentist SEO, keywords are a critical component for overall search engine visibility. Keywords are the words that people type into search engines to find the information they are looking for. When someone types in “Albuquerque dentists” or another specific keyword phrase, your website will appear in their search results if you have optimized your site for those keywords.
Keywords should be relevant to the content of your site and should also be relevant to the services you offer and your location for local searches. If you have an office in Albuquerque and only treat patients who live inside of New Mexico, then don’t use keywords outside of that area. Just because you can rank #1 in a small town in Florida, that probably won’t do your office much good.
One way we help our client’s dental websites’ rank well is by optimizing them with carefully chosen keywords that align closely with both their geographic area and specific services offered at their practice. Each dental search engine optimization package is uniquely crafted for a particular dental practice.
Local SEO Search Terms
Local search terms are the most important keywords for our dental SEO services. When prospective patients are looking for a dentist, they will be using words like “dentist” and “Albuquerque dentist.” As a result, it’s more important to target these local search terms than non-local ones.
Targeted Keywords for Dental SEO
When it comes to Albuquerque dental SEO services, there are several important factors that determine how well your website will do in search engines. The first and most obvious is the keywords you choose to use when writing content on your dental practice website.
Keywords should be relevant to the services you offer, and they should also be targeted towards a specific audience of people who are searching for what you have to offer.
When choosing keywords, think about how you want them aligned with your business goals and services offered.
Keywords for Cosmetic Dentist SEO: Example
For example, if your practice specializes in cosmetic dentistry services, you might consider using keyword phrases like “cosmetic dentist office Albuquerque” or “cosmetic dentistry Albuquerque” instead of just “dentist” or “dental care provider” which can apply to any type of dental practice.
When doing cosmetic dentistry SEO, or any specific niche in dentistry for that matter, it’s important to fine tune your keywords down to specific phrases and services that people might be searching for. You can also target specific “problem” keywords, like “how to fix a cracked tooth”, or “removing stains from teeth”.
Also consider what terms relevant patients would use when searching for dental practices like yours through Google or other search engines such as Bing or Yahoo!
Search Intent
It’s also important to keep the search intent of your users in mind when determining keywords to optimize for. Informational content is great for building authority, but you’re less likely to generate leads from it alone.
You need to mix in some keywords that show a searcher’s intent to buy.
If all you have is informational content, you might get thousands of visitors a day. But if none of them wanted anything besides information, what good does that do your firm?
Make sure to also target local audiences who need your services right at the time of their search, it’s all about balance between informational content and high buying intent content.
Here are some examples:
Low Intent | High Intent |
---|---|
What toothpaste is best? | Emergency dentist |
How to clean braces | Dentist that does braces |
Why is dental care so expensive? | Low cost dentist |
What is fluoride? | Fluoride treatment near me |
Is teeth whitening healthy? | Teeth whitening service |
Albuquerque Dentist Content Creation
You’ve probably heard the saying “content is king.” There’s a reason for that. The internet is saturated with content and the competition for attention is fierce. Your dental website needs to be producing new, relevant, useful content on a regular basis in order to stand out from the crowd and attract potential patients to your dental practice.
Content can take many forms: blog articles, videos, podcasts, images, infographics and more. You should have at least one of each type of media on your site if you want to be successful at attracting traffic from search engines like Google or Bing. Local SEO content should also be prioritized, this will help Google see that your dental website is targeting your specific target area.
The frequency at which your website publishes new content should vary depending on how active your practice is as well as how much time you’re able to devote towards writing it each week (or day). For example if you’re very busy then publishing once every two weeks may be acceptable while publishing three times per week would likely lead to burnout very quickly!
A good rule of thumb would be something similar – If you were blogging back when dinosaurs ruled Earth, then publishing once per month might have been fine; but more important services and industries need consistent content to compete on search engines.
On Page Search Engine Optimization for Dentists
One of the most important things you can do with your site is to optimize it for search engines. When people search online, they want to find what they’re looking for right away. You want to make sure that your pages are easy to find and rank high in search engine results pages (SERPs). If you don’t optimize your website properly, then it won’t show up on the first page of Google or other major search engines like Bing or Yahoo!
Optimized Content On Your Pages
Here are some methods that you can use to optimize your content on your pages:
- Use local, dental SEO keywords in the title, subheadings, and body of text.
- Include keywords in image alt text.
- Use a keyword-rich URL.
- Use a keyword-rich meta description
While you want to use important keywords in your dental SEO content, don’t overdo it. Make it sound natural, avoid just sticking keywords in as much as you can. You’re still writing for people, plus Google is smart enough these days to know about keyword stuffing and they’ll penalize you for it.
Off Page Dental SEO
- Backlinks
- Social media
- Local citations
- Blogging
Backlinks Are Important for Every Dental Website
Backlinks are links on other websites (either written text or images) that point to your dental website. This is the most common way that Google determines whether or not a page is relevant to a particular search query, since it gives them an indication of how popular a website might be with people who have similar interests as those searching for information about your dental practice.
Making sure you attract popular, industry-relevant sites with amazing content is essential to building links and digital marketing in general. With a good content strategy, including sharing and outreach, backlinks will start to pour in.
Building Citations with Online Directories for your Dental Office
Yelp, Bing Places, MapQuest, and even Google Maps are all considered citations. These are directories or listings that list businesses based on certain criteria like location and/or industry. Dental citations are very important, just like they are for every other local medical practices’ SEO.
Finding online directories and listings that are dentist-focused, or general listings based on your service area are the most important. But you always need to be listed on the bigger, broader sites like Yelp because they’re the most popular. The more sites you list your dental services on, the more eyes will see them, including Google’s eyes!
Website Visibility is Crucial for Every Dentist’s SEO
Increasing your visibility and building a highly-ranked website are necessary for every dentist competing today. If you want more patients, you need to increase your visibility. This is done by optimizing your website so that it ranks higher in the search results on Google and other search engines.
When you build a website that has amazing search engine rankings, customers will find you more easily and will be able to view all of the information they need before making an appointment with you or calling to make an appointment over the phone. Use the right keywords in your SEO strategy, and they’ll be calling you to set up an appointment for dental services without any hesitation.
If they see that their experience at your office is going to be great based on what they read online, this can lead them down the path towards becoming regular patients of yours!
The Best Dental SEO Services in Albuquerque!
If you are looking to increase your dental SEO to help your online visibility, our SEO agency can help. We know that it is important for dental offices to have an attractive, easy to navigate website with content that is optimized for search engine rankings.
In fact, we know the specific ins and outs of SEO for healthcare in general!
We work hard to be on of the most trusted dental SEO companies in the industry. We also offer many other digital marketing services that can help you find even more prospective patients.
We offer affordable local SEO services and packages for all kinds of businesses across the country, including dental practices. We specialize in Albuquerque local SEO services, and even have a special offer designed for them, but we can optimize anything across the country!
If you need more patients then give us a call today!